Customer loyalty programs aren’t just for big business. Any size company, from a small café to a regional chain, can employ a cost-effective digital loyalty program to encourage customers to keep coming back. A repeat customer spends 67 percent more on a single purchase than a new customer does, a Manta and BIA/Kelsey report found; and, as Entrepreneur notes, “they should be rewarded for this action, as retaining customers is less costly than acquiring new ones.”
But how can a company ensure its loyalty program investment will pay off? Hamilton Beach Commercial spoke with Jenny Beightol, Director of Words & Reputations for Belly. With more than 12,000 clients and 6 million members, Chicago-based Belly is the leading digital loyalty solution for businesses. Here are six strategies for making your digital loyalty program a success.