Got a surly server? That’s all right; customers won’t care once they taste their food. That’s what many restaurateurs believe, anyway. Here’s the cold truth: great food can’t make up for less-than-stellar service. Customers complain
about personal service than food quality, Jay Baer found in his research for “Hug Your Haters: How to Embrace Complaints and Keep Your Customers.”
“There seems to be an under-emphasis in employee training and employee skills in comparison to the emphasis on product quality,” Baer tells Nation’s Restaurant News.
How can restaurateurs fix this? Look to the best. Here are seven secrets of customer service all-stars.