Chefs (and everyone else) have long known that the aroma and appearance of a dish profoundly influence how it will taste. But now the new science of neurogastronomy indicates that the sounds in the spaces where food is served also influence taste.
Chefs (and everyone else) have long known that the aroma and appearance of a dish profoundly influence how it will taste. But now the new science of neurogastronomy indicates that the sounds in the spaces where food is served also influence taste.
Topics: Dining environment, Sound, Neurogastronomy, Starbucks, Food
Food, service, and atmosphere are the three main components in any dining experience, but which matters most and how is “good” defined? Coyle Hospitality studied data from nearly 2,500 diners worldwide and found that diners’ views varied according to how much they were spending.
Topics: Waitstaff, Dining environment, Atmosphere, Restaurant management, Research, Featured, Food, Restaurants
Gone are the days of quiet dining rooms. Noise is in, and restaurants are pumping up their sound systems, embracing sound-reflecting hard surfaces and enlarging their bars. As food critic Adam Platt writes, "ask any weary gastronaut about the single most disruptive restaurant trend over the past decade or so... they’ll give you a succinct, one-sentence answer. It’s the noise, stupid.”
Topics: Dining environment, Atmosphere, Noise, Restaurant management, Featured, Food, feat
