Most menu optimization advice focuses on paring down your offerings to what’s most popular and most profitable. For example, a TURF (Total Unduplicated Reach and Frequency) analysis can identify the core essentials: that is, the shortest possible list of items needed to satisfy the vast majority of customers.
But you shouldn’t neglect the second step: expanding the menu to include innovative new dishes. These creative approaches can help you start thinking about how to shake things up — successfully — in the year to come.
