QSRs were built on consistency. Now, people crave novelty.
Limited-time offerings can give sales a short-term boost, earn media mentions, build social buzz and even entice lapsed customers to return. Nearly half of all consumers try LTO menu items every month, QSR magazine reports.
It makes sense. Not only are people programmed to crave novelty (new flavors, new dishes), but they respond strongly to scarcity, perceiving scarce items as more valuable and conferring status on those who possess them. But how can you ensure an LTO is a success? First, consider these five factors.