They always order the tofu curry, but they’re OK with chicken broth in tom kha soup. They say no to spaghetti with meatballs and yes to spaghetti carbonara. They ask for the veggie burger — with bacon.
They’re the flexitarians: people who follow a primarily plant-based diet, but aren’t averse to eating small amounts of meat. And their ranks are growing fast. But how can restaurants capture this hard-to-pin-down diner?