Food

“Why is eating out so expensive now?”

That’s a question millions of consumers are asking. And they’re not wrong — in the United States, the price of quick-service meals and snacks rose nearly 28% from 2019 to 2023. (Full-service restaurants saw a 24% price jump). In early 2024, the average quick-service check was $18, 4.5% more than last year.

Customers are also complaining about food delivery costs, which have been increasing because of new minimum wage laws in Seattle and New York City plus new fees tacked on by the delivery companies. All of this adds up to a tough environment for chain restaurants… yet many chains are not only surviving but thriving. What takeaways can we learn from their success?

Even giants stumble. The past few years have brought huge shakeups in the foodservice industry, as fast-casual dining and technology innovations have dramatically altered customers’ expectations for eating out. As a result, big chains like Pizza Hut, Applebee’s and McDonald’s have had to change their game plans to regain the popularity they once took for granted.  

Here’s a look at what can smaller chains and independent operators can learn from the turnaround efforts of America’s biggest restaurant companies.