Consumers concerned about eating well are no longer a minority—they’re the majority. In a recent survey by the National Restaurant Association, more than 70 percent of adults said they were trying to eat more healthfully at restaurants than they did in the past. But what does “eating healthfully” mean today?
The clamor for fat-free foods has faded, thanks in part to studies showing both the health benefits of “good” fats and the potential downsides of diets high in sugar and carbohydrates. Today customers are much more likely to be concerned about gluten, and so it’s not surprising that Datassential reports a 72.5 percent increase the appearance of the term “gluten-free” on American menus from 2011 to 2012.