Can you have a successful cocktail bar with no — or less — alcohol? It’s an experiment that’s increasingly seeing success.
IWSR Drinks Market Analysis forecasts that in 10 core global markets, the compound annual growth rate in no- and low-alcohol volume will rise by more than 8% between 2021 and 2025, outpacing alcohol volume growth.
What’s driving this sustained interest in no-and-low drinks? It’s not strict teetotaling; rather, “moderation is the most common reason for the consumption of no-and-low products,” The Spirits Business reports. About 43% of adults in IWSR’s survey said they used no-and-low drinks as substitutes for alcoholic drinks for certain occasions, rather than abstaining altogether.