Food

Most menu optimization advice focuses on paring down your offerings to what’s most popular and most profitable. For example, a TURF (Total Unduplicated Reach and Frequency) analysis can identify the core essentials: that is, the shortest possible list of items needed to satisfy the vast majority of customers.

But you shouldn’t neglect the second step: expanding the menu to include innovative new dishes. These creative approaches can help you start thinking about how to shake things up — successfully — in the year to come.

Two years after Panera announced its commitment to "clean" eating, the mega-chain announced in January 2017 that it had reached the finish line. Panera systematically eliminated the 96 ingredients on its No No List, ingredients as varied (and common) as high-fructose corn syrup, hydrolyzed soy protein and FD&C colors. “Panera is the first national restaurant company to make such a comprehensive commitment and, more importantly, to meet it,” the company proclaimed.

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It won’t be the last, however. Many of the nation’s largest restaurant chains are working to clear their menus of ingredients that health-conscious consumers find objectionable, and 2017 may be the year that “clean eating” truly goes mainstream in the foodservice industry. Is it worth making the switch? Here’s a closer look at what the big brands are doing.

We're not quite ready to trade our morning mug of coffee for a hot cup of bone broth, or our blueberry muffin for a gluten-free scone. But your customers might be.

The paleo diet has grown to become "one of the most influential dietary trends in the country, with as many as three million followers and a disproportionate cultural influence," reports Salon. And as many as one in five Americans include gluten-free foods in their diets, Gallup found.

Considering altering your menu so you can join the ranks of paleo restaurants or gluten-free restaurants? Here's a look at the dos and don'ts for restaurateurs.

 

Although  decadent and vegetarian are not often used to describe the same dish, these terms aren’t mutually exclusive, either. Just look at French chef Alain Passard's vegetable tasting menu at L'Arpège, which made the New York Times' food critic swoon over carrots and peas.

For some, it's a fad. For others, it's a necessity. Whatever the reason, eating gluten-free is big.

About 30 percent of American adults are trying to reduce or eliminate gluten from their diets, research firm NPD found in 2013. And they're searching for gluten-free items on restaurant menus, the same study found: the frequency of customers ordering gluten-free food had doubled since 2009. Offering a gluten-free menu in your restaurant can be a lucrative decision, but also challenging to execute.