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Hamilton Beach Commercial Blog


Secrets for Success with LTOs

QSRs were built on consistency. Now, people crave novelty.

Limited-time offerings can give sales a short-term boost, earn media mentions, build social buzz and even entice lapsed customers to return. Nearly half of all consumers try LTO menu items every month, QSR magazine reportsVegan cheeseburger on pretzel bun

It makes sense. Not only are people programmed to crave novelty (new flavors, new dishes), but they respond strongly to scarcity, perceiving scarce items as more valuable and conferring status on those who possess them. But how can you ensure an LTO is a success? First, consider these five factors.


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Topics: Featured, LTO, limited time offer, restaurant marketing, unicorn frappuccino

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