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Hamilton Beach Commercial Blog


How to appeal to Gen Yum: a guide to the care and feeding of millennials

Saddled with student loans, stuck in low-wage jobs, supremely geeked out and still living with their parents — millennials, at least as they are painted by the headlines, don’t appear to be the best prospects for restaurateurs. But look beyond the stereotypes and it’s clear that millennials, who were born between 1979 and 2000, love to eat out. They're dedicated foodies who eat in restaurants nearly 10 times per month — significantly more than Gen Xers or boomers. They currently account for 22 to 24 percent of restaurant spending in the US, and they are expected to account for 40 percent by 2020.  

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Topics: Millennials, Food, Marketing

How to get better reviews from your customers and win in social media

While individual diners may claim Yelp doesn't influence their decisions, the data shows that reviews play a huge role in where people eat. A 2011 study by Harvard Business School assistant professor Michael Luca found that a one-star increase in a restaurant's Yelp rating leads to a 5-9 percent increase in revenue. This effect held true for independent restaurants but not chains, Luca found. Yet it's tricky for restaurant owners to encourage positive reviews without openly asking for them. And what should they do about the inevitable bad review on Yelp and other sites? Here are a few pointers.

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Topics: Restaurant Reviews, Social media, Yelp, Featured, Feature, Marketing, Retaurant business

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