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Hamilton Beach Commercial Blog


Trend Watch: What Defines a Grocerant?

Fresh food. Fast service. Local sourcing. Craft beer. Juicing. The place where all these trends intersect is the grocerant.

What, exactly, is a grocerant? It can be defined as a grocery store that incorporates a restaurant experience, inviting customers to dine and drink in-store. The grocerant trend turns a grocery store from a destination for errand-running into a “third place” where people gather between home and work. 

Grocerants boost stores’ bottom lines as well. A 2016 study from the Food Marketing Institute (FMI) and Technomic suggests that 64 percent of stores saw prepared foods category growth of nine percent or higher in 2014. In addition to freshly prepared foods, what does a store need to offer to become an appealing grocerant?


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Topics: Featured, grocery store restaurant, grocerant

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