What does a craft cocktail sound like?
The rattle of ice in a shaker. The squish of a lemon in the juicer. Maybe the whisper of a basil leaf, muddled gently in the glass. And — the whir of a blender?
Frozen craft cocktails are coming into their own. As Punch puts it, “blended cocktails are no different than any other classic cocktail with a rich history: They’ve enjoyed a heyday, seen a resurgence, suffered a dark period and are poised on the brink of another comeback.” They’re novel, they’re popular, and they’re profitable. Here’s how, and why, frozen drinks are being revived.