Most bar-trend analyses focus on what people are drinking: the spirits that are rising in popularity, the flavors that are in or out.
In 2024, we’re seeing bigger shifts in how people are drinking alcohol, if they’re even imbibing at all.
“Younger, legal-drinking aged Gen Z consumers increasingly enjoy a very different relationship with alcohol versus older age cohorts, exhibiting rising levels of abstention, moderation, experimenting with new categories, and turning away from traditional, high-volume categories,” reports IWSR Drinks Market Analysis.
That’s a lot to unpack. What does this seismic change in Gen-Z drinking habits mean for your business?
