<iframe src="//www.googletagmanager.com/ns.html?id=GTM-MK28RS" height="0" width="0" style="display:none;visibility:hidden">
Hamilton Beach Commercial Blog


Gen Z is Changing Bar Culture. Here’s How to Keep Up

Most bar-trend analyses focus on what people are drinking: the spirits that are rising in popularity, the flavors that are in or out.

In 2024, we’re seeing bigger shifts in how people are drinking alcohol, if they’re even imbibing at all.

“Younger, legal-drinking aged Gen Z consumers increasingly enjoy a very different relationship with alcohol versus older age cohorts, exhibiting rising levels of abstention, moderation, experimenting with new categories, and turning away from traditional, high-volume categories,” reports IWSR Drinks Market Analysis.

That’s a lot to unpack. What does this seismic change in Gen-Z drinking habits mean for your business?

Read More

Topics: cocktail trends, bar trends, bar industry trends, does gen z drink less

Join the HBC Community

Subscribe to this blog

Recent Posts

Posts by Topic

see all
New Call-to-action