Healthy milkshake? It sounds like an oxymoron. But that’s exactly what Subway offered in summer 2019 with an exclusive partnership with Halo Top Creamery: a line of hand-spun milkshakes that customers could feel good about ordering. The shakes, each with 350 calories or less, contain at least 20 grams of protein and a hefty helping of calcium.
The Halo Top milkshakes were a limited-time offering, tested in just 1,000 stores. The jury’s still out on whether the chain will make them a permanent addition to the menu — but in the meantime, we’re seeing a growing interest in milkshakes among fast-casual and QSR restaurant operators. They’re a high-dollar menu item with universal appeal, both as a meal add-on and a snack for the in-between dayparts.
Hamilton Beach Commercial dives deep into global milkshake trends: novel flavors, vegan shakes, fresh presentations and alcoholic kicks.
