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Hamilton Beach Commercial Blog

Beverage

Shake It Up: Operators Find Success By Adding Milkshakes to the Menu

Healthy milkshake? It sounds like an oxymoron. But that’s exactly what Subway offered in summer 2019 with an exclusive partnership with Halo Top Creamery: a line of hand-spun milkshakes that customers could feel good about ordering. The shakes, each with 350 calories or less, contain at least 20 grams of protein and a hefty helping of calcium.

The Halo Top milkshakes were a limited-time offering, tested in just 1,000 stores. The jury’s still out on whether the chain will make them a permanent addition to the menu — but in the meantime, we’re seeing a growing interest in milkshakes among fast-casual and QSR restaurant operators. They’re a high-dollar menu item with universal appeal, both as a meal add-on and a snack for the in-between dayparts.

Hamilton Beach Commercial dives deep into global milkshake trends: novel flavors, vegan shakes, fresh presentations and alcoholic kicks.

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Topics: Boozy Milkshakes, Featured, vegan milkshake, Halo Top milkshake

From luxury to casual, boozy milkshakes are making the rounds

A sidekick of the comfort food trend, boozy milkshakes are appearing across a broad range of bars and restaurants, from posh clubs to burger chains. The Powder Room in Hollywood, California, offers the Velvet Goldmine, a $500 concoction made with dark chocolate ganache, cognac, English lavender split black bean Tahitian vanilla ice cream and chocolate caramel fudge, topped with fresh whipped cream and edible 23 carat gold flakes. It includes a Swarovski Crystal Nirvana ring for every customer.

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Topics: Shakes, Trends, Cocktails, Red Robin, Boozy Milkshakes, Beverage, Drink Mixers

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