People are ready to go out, have a drink and let loose. But bars will have to compete for their attention — and their budget.
As consumers grapple with an overall higher cost of living, “enticing people out of their homes and into bars will become the number one priority for venues,” predicts Imbibe Live. Higher costs mean 40% of consumers plan to go out less frequently, CGA by Nielsen data shows, and 20% intend to cut back on the number of drinks they order.
How can bar owners get customers in the door? Entertain them, intrigue them, and delight them. That’s the theme of these bar and cocktail trends for 2023.
