The popularity of craft cocktails is only expected to grow in 2016, and will account for 10 percent of all spirits sales by 2020. Bar customers want a show. “Theatre remains very, very strong with cocktails ordered," Katy Carter, Cellar Trends’ research and brand manager, tells The Spirits Business. "Great looking drinks sell best — although speed is important in high-volume accounts.”
Customers want creative drinks, made with flair — but they want them fast. How can beverage directors keep up with cocktail trends while balancing speed and finesse? Here are some strategies to try.
