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Hamilton Beach Commercial Blog


Big Flavor, No Buzz: All About Alcohol-Free Spirits

“Alcohol-free spirits” sounds like an oxymoron — like “jumbo shrimp” or “working vacation.” While non-alcoholic wine and beer can be appreciated for their flavor, the whole point of liquor is that it packs a punch. 

But non-alcoholic spirits, which bring complexity and depth to craft beverages, are having a moment. Globally, fewer people are drinking. In 2000, 47.6 percent of the world’s population over 15 consumed alcohol, according to the World Health Organization (WHO); now, 43 percent do. Europe has witnessed a 10 percentage point decrease in the drinking population. Is now the time to put alcohol-free spirits behind the bar?

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Topics: Featured, non alcoholic spirits, non alcoholic cocktails, alcohol free spirits, bars

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