Crowning the menu at Malibu-based chain SunLife Organics is the Billion Dollar Smoothie, a blend of 16 ultra-premium ingredients that some health enthusiasts promise will nourish the body and mind. It won’t enrich the wallet, though — the Billion Dollar Smoothie costs $28. (The Million Dollar Smoothie is a comparative bargain, at $15.95.)
The $28 price tag is due to exotic ingredients like goat colostrum, adaptogenic mushrooms and silica. (Oddly, the smoothie just tastes like vanilla.) While the health benefits of ingredients like these aren’t always proven, many customers are avidly seeking out ultra-premium smoothie ingredients.