You’ve probably heard that Gen Z — those born between 1997 and 2012 — drinks much less alcohol, compared to older generations. But that doesn’t mean they’re not thirsty.
Driven in large part by younger consumers, beverage consumption in the United States has recently seen robust growth. This “could be due to consumers increasingly seeking out specialty beverages away from home — the average number of beverages purchased from foodservice has increased since 2020 — as a more affordable way to treat themselves,” Katie Belflower, associate editor at Technomic, told The Food Institute.
They’re drinking punch. Mocktails. Slushies. Iced coffee drinks. Bubble tea. Arnold Palmers. Refreshers. Energy drinks. Gen Z’s taste in drinks is adventurous, wide-ranging, and insatiable. Let’s take a look at some of the beverage trends they’re defining.
