Beverage

It’s summer. You’ve got your Shibumi sunshade. You’ve got your platform flip-flops. But one trendy accessory is missing: the drink in your hand.

A few years back, the must-have summer cocktail was the Aperol Spritz. Then came the summer of frosé, the summer of White Claw, and the summer of the espresso martini (and other coffee cocktails). But summer 2022 hasn’t found its One Drink to Rule Them All — and that’s OK! We’ve found some possible candidates.

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Can you have a successful cocktail bar with no — or less — alcohol? It’s an experiment that’s increasingly seeing success.

IWSR Drinks Market Analysis forecasts that in 10 core global markets, the compound annual growth rate in no- and low-alcohol volume will rise by more than 8% between 2021 and 2025, outpacing alcohol volume growth.

What’s driving this sustained interest in no-and-low drinks? It’s not strict teetotaling; rather, “moderation is the most common reason for the consumption of no-and-low products,” The Spirits Business reports. About 43% of adults in IWSR’s survey said they used no-and-low drinks as substitutes for alcoholic drinks for certain occasions, rather than abstaining altogether.

In case you missed them, here are the Top 5 most-read posts from our four blogs for the month that just ended, May 2022.
 

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We’re witnessing a major upheaval in the world of spirits: People are turning away from vodka and raising a glass of tequila. In 2021, sales of tequila and mezcal shot up more than 30% in the United States. This made agave-based spirits the second-fastest growing category, behind pre-mixed cocktails.

Measured by revenue, agave spirits are selling more than any other liquor category except for vodka, which has reigned supreme in the U.S. since the 1970s. In fact, tequila was the main driver of growth for the entire spirits industry, the Distilled Spirits Council of the United States (DISCUS) reports.

It seems like everyone is drinking tequila, according to Diageo CEO Ivan Menezes, whose company owns Don Julio and Casamigos: “It has crossed over. The multicultural growth is very strong. It cuts across age segments, it cuts across gender, it cuts across dayparts, the occasion and the nature of drinks. It’s not just shots and margaritas as it used to be many years ago.”

In case you missed them, here are the Top 5 most-read posts from our four blogs for the month that just ended, April 2022.
 

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After the long, dark days of Drynuary, we all ask ourselves: What are we drinking this year?

The question is especially poignant after an up-and-down 2021, when many guests celebrated the return to cocktail bars and then found themselves stuck at home again. Here’s a bar’s-eye view of the cocktail trends of 2022.

In case you missed them, here are the Top 5 most-read posts from our four blogs for the month that just ended, January 2022.
 

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