Lemon coffee. Birch water. Shrubs.
Where do beverage trends come from, anyway? Often, it’s a collision of big consumer trends and individual innovation. In recent years, the beverage industry have seen consumers turn away from sugar; embrace drinks billed as all-natural, organic or clean; and expect the ability to customize drinks to their preferences. Millennial consumers, in particular, crave novelty: 40 percent are “bored with standard fruit and juice flavors,” a 2016 Fona report found. Then, too, there’s the Instagram factor. Beverages that are unusual, beautiful or colorful (see “smoothie stacks,” below) have greater potential of catching on.
Here’s our take on nine non-alcoholic beverage trends that may become mainstream in 2017.