The hotel lobby is rapidly changing from merely an entrance into a place that entrances. “We’re trying to make this more of an experience, a place to go to rather than a place to go through,” Alexandra Jaritz, global head for Tru by Hilton, told the New York Times.
But will you see a real ROI from transforming your lobby into a multifunctional hub for work, socializing and entertainment ? We spoke with Bob Bomholt, Director of Operations for hotel design-build firm Pinnacle South, to find out. Here are five reasons to consider a lobby revamp.
|Hilton Garden Inn Downtown - Nashville, TN (Photo courtesy of Pinnacle South)|