Less single-use plastic? Energy-saving guestroom appliances? On-site composting?
“I think if you asked 100 different travelers to define what they mean by sustainable, they would probably give 100 different answers,” Jeremy Sampson, CEO of the global nonprofit The Travel Foundation, told HotelDive.
Not only that, but hotel guests don’t necessarily believe the sustainability hype. While 74% of travelers surveyed for Booking.com’s Sustainable Travel Report 2023 said they wanted more sustainable choices, 39% didn’t trust that travel options labeled “sustainable” really are better for the environment.
Hotel sustainability certification programs are one way to build trust and make it easier for travelers to choose greener options. But which of these certifications is the right choice for your business — and what must a hotel do to earn one?