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Hamilton Beach Commercial Blog


Behind the Scenes at Marriott’s M Beta Hotel

When guests enter the Charlotte Marriott City Center, “they’re just jaw-dropped,” says General Manager Crissy Wright. It’s not only that it’s pretty, or that it’s modern — this hotel is the future of Marriott. Called M Beta, it’s the world’s first hotel innovation incubator, a working laboratory for testing new hospitality industry trends. 

Since M Beta opened in October 2016, what has this ambitious experiment revealed? Hamilton Beach Commercial spoke with Wright to find out.

A meeting room at Charlotte Marriott City Center -  all images courtesy of Marriott and published with permission.


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Topics: Millennials, Hospitality, Design, Hotel Trends

Five Reasons to Rethink Your Hotel Lobby Design

The hotel lobby is rapidly changing from merely an entrance into a place that entrances. “We’re trying to make this more of an experience, a place to go to rather than a place to go through,” Alexandra Jaritz, global head for Tru by Hilton, told the New York Times.

But will you see a real ROI from transforming your lobby into a multifunctional hub for work, socializing and entertainment ? We spoke with Bob Bomholt, Director of Operations for hotel design-build firm Pinnacle South, to find out. Here are five reasons to consider a lobby revamp.

Hilton Garden Inn Downtown - Nashville, TN (Photo courtesy of Pinnacle South)
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Topics: Hotel Management, Featured, Design

Is Your Hotel Tired? Pro Tips for Updating FF&E

In the late 1960s, the height of hotel interior design (in Wisconsin, at least) was a collision of rough stone walls, purple wall-to-wall carpet, smoked-plastic chairs and circular waterbeds. The home of this mind-boggling décor was named the Gobbler, and it was “the ugliest, and somehow coolest, motel in America,” according to author James Lileks, who compiled a detailed tribute to the Gobbler on his website.

Your hotel probably isn’t that outdated. But is it time for a refresh?  

We spoke with Nicole Gould, Director of Interior Design for Vertically Integrated Projects, to get her advice on how to give a hotel property a fresh look while minimizing disruption to hotel operations. Vertically Integrated Projects is a North Carolina-based company that specializes in furniture, fixtures and equipment (FF&E) design for hotels throughout the southeast and mid-Atlantic.

Best Western Plus in Winston-Salem, NC (Photo courtesy of Nicole Gould)

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Topics: Hotel Management, Featured, Hospitality, Design, Renovation

Hotel Branding for Millennials: What Works (and What Doesn't)

GLō. Tru. Vīb. The hospitality industry is filling up fast with new hotel brands — almost all of them offshoots of large chains — that cater to millennial travelers. But reaching this coveted demographic requires more than a hip, monosyllabic name.  Here's a look at the hotel branding and service strategies that are most likely to succeed with millennials. 

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Topics: Millennials, Hospitality, Design

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