“Alexa*, close the blinds.”
“Alexa, what time does the gym open?”
“Alexa, can I get some more towels?”
Soon, dialing "0" for the front desk will be an artifact of the past. The latest trend in hotel tech is artificial intelligence for guest rooms: conversational AI systems that can handle guests’ common questions and requests. This innovation is about to go mainstream, as Amazon’s Alexa for Hospitality is being tested at select Marriott, Westin, St. Regis, Aloft, and Autograph Collection hotels (including the Charlotte Marriott City Center, the hotel innovation incubator we’ve featured.) How does this system work, and what are the benefits of adopting it?