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Hamilton Beach Commercial Blog


Behind the Scenes at Marriott’s M Beta Hotel

When guests enter the Charlotte Marriott City Center, “they’re just jaw-dropped,” says General Manager Crissy Wright. It’s not only that it’s pretty, or that it’s modern — this hotel is the future of Marriott. Called M Beta, it’s the world’s first hotel innovation incubator, a working laboratory for testing new hospitality industry trends. 

Since M Beta opened in October 2016, what has this ambitious experiment revealed? Hamilton Beach Commercial spoke with Wright to find out.

A meeting room at Charlotte Marriott City Center -  all images courtesy of Marriott and published with permission.


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Topics: Millennials, Hospitality, Design, Hotel Trends

Hotel Branding for Millennials: What Works (and What Doesn't)

GLō. Tru. Vīb. The hospitality industry is filling up fast with new hotel brands — almost all of them offshoots of large chains — that cater to millennial travelers. But reaching this coveted demographic requires more than a hip, monosyllabic name.  Here's a look at the hotel branding and service strategies that are most likely to succeed with millennials. 

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Topics: Millennials, Hospitality, Design

2016 Hospitality Trends: Mobile, Millennials and Market Share

Curious about the hospitality trends shaping 2016? Come, peer into our crystal ball — although with all the shakeups in the industry, it's looking more like a crystal snow globe. From the growth of AirBnB to the explosion in hotel brands, here's what you need to know for the year ahead.

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Topics: Trends, Millennials, Hospitality

Designing guestrooms for millennial travelers

Hotel chains are constantly upgrading rooms to look modern and fresh. Goodbye, flowered comforters, brass lamps and pastel watercolors; hello, crisp triple-sheet bedding, extra power outlets and granite vanities.

But that's what's now; what comes next? The desires of millennial travelers are drastically altering the standards for hotel rooms and guest service.

Here are the trends and ideas that are shaping the guestroom of the future.

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Topics: Trends, Hotel Management, Room amenities, Hotel guests, Millennials, Featured

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