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Hamilton Beach Commercial Blog


Is Your Hotel Tired? Pro Tips for Updating FF&E

In the late 1960s, the height of hotel interior design (in Wisconsin, at least) was a collision of rough stone walls, purple wall-to-wall carpet, smoked-plastic chairs and circular waterbeds. The home of this mind-boggling décor was named the Gobbler, and it was “the ugliest, and somehow coolest, motel in America,” according to author James Lileks, who compiled a detailed tribute to the Gobbler on his website.

Your hotel probably isn’t that outdated. But is it time for a refresh?  

We spoke with Nicole Gould, Director of Interior Design for Vertically Integrated Projects, to get her advice on how to give a hotel property a fresh look while minimizing disruption to hotel operations. Vertically Integrated Projects is a North Carolina-based company that specializes in furniture, fixtures and equipment (FF&E) design for hotels throughout the southeast and mid-Atlantic.

Best Western Plus in Winston-Salem, NC (Photo courtesy of Nicole Gould)

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Topics: Hotel Management, Featured, Hospitality, Design, Renovation

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