Extended-stay, today’s your day.
This once-overlooked market segment is exploding across the United States. In mid-2016, more than 40,000 extended-stay rooms were under construction: the highest number in at least 17 years, Lodging magazine reports. Despite another 20,000 rooms opening in 2015, extended-stay rates grew and occupancy saw only a slight dip. Brands such as Element by Westin, Staybridge Suites, Residence Inn and Extended Stay America are all planning significant expansions.
Of course, all this growth means more competition. What are extended-stay hotels doing to win over guests and keep them coming back again — and again?
|Courtyard by Marriott - Earth City, MO (Photo courtesy of Pinnacle South)|