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Hamilton Beach Commercial Blog


What Hoteliers Can Learn From New Lifestyle Hotel Brands

In the 2010s, large hotel chains noticed the growing popularity of boutique hotels: chic urban properties that seduced younger guests with impeccable design and quirky charm. “We can do that too,” the big chains said… and thus began an explosion of millennial-focused lifestyle hotel brands.

How have these brands fared since? And what can hoteliers learn from the new generation of lifestyle hotels?

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Topics: hospitality trends, Hotel lifestyle brands, Lifestyle hotel brands

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