In the hospitality industry, disruptors are nothing new. There was a time (pre-WWII) when only the wealthy stayed at hotels, as Chip Conley, head of global hospitality and strategy at Airbnb, pointed out at a recent conference. Ordinary Americans stayed in boarding houses.
Now, ordinary travelers are using Airbnb and other home-sharing services. Airbnb demand is still less than 2 percent of hotel demand in the United States, but it’s growing fast. How can hotels compete?