Starting tomorrow, Fiera Milano in Milan will play host to over 150,000 attendees and more than 2100 exhibitors representing every continent around the globe. The HOST 2017 exhibition is so large that it requires 14 pavilions to contain all of the participants. The largest food and technology fair in the world, HOST draws this global audience to Italy every two years.
The 2017 show is the 40th edition, and the big new feature is something the organizers are calling "The Experience Gallery". Connecting halls 10 and 14, this new "event within an event" will highlight two ever-popular categories, Ice Cream & Pastry and Coffee.
In addition, the events calendar for the duration of the exhibition features over 500 special events, performances, seminars, workshops, show cooking and demonstrations by chefs, baristas and pastry makers.
"We are looking forward to this year's HOST," said Richard Barkauskas, Sr. Director, Global Hospitality and International Sales for Hamilton Beach® Commercial (HBC). "The past few years have seen a rapid expansion of our offerings for the global marketplace, and we welcome the opportunity to connect with so many of our major partners and prospects in one place."
If you're going to be at HOST 2017, come see HBC demonstrate Good Thinking® on the show floor at Stand F11 H12 - Hall 05.